The synergy of GenAI and other technologies to enhance the travel experience

Use Case AI Application

2024-02-09 | 09:40 AM - 10:05 AM | Applications Stage


  • Introduction of "How GenAI can help travelers find inspiration and information for their trips?"
  • Explanation of GenAI's limitations in terms of accuracy, relevance, and optimization, and why other technologies are needed to complement it ;
  • Presentation of an ML, OR and GenAI's integrations to show how they can work together to provide superior predictions, recommendations, and conversations for the travel industry.

While GenAI provides valuable inspiration and travel information, it alone cannot guarantee accuracy, relevance, and optimization in responses. In the intricate landscape of the travel industry, where data comes from various sources, prices fluctuate constantly, and the potential combinations of answers are vast, additional tools are essential.

In this presentation, we not only showcase our current utilization of conventional AI techniques in the travel sector but also propose a harmonious integration of Machine Learning (ML), Operations Research (OR), and GenAI. 

By combining these technologies, we aim to capitalize on their individual strengths: superior predictive capabilities, optimized recommendations, and exceptional conversational abilities, respectively.