The Pernod Ricard Group's ambition is to become the market leader wines and spirits in key markets while valuing expertise human thanks to its digital transformation. At the heart of the business and including all key facets of its activity, exploiting Data and AI, the group is reinventing the way its teams work by gaining agility and operational efficiency. Within the company, every interaction of employees with its partners is an opportunity for friendly and responsible sharing. Among the flagship programs of this strategy, the D-Star program uses Data and Artificial Intelligence to bring salespeople insights that help them better define their weekly priorities and their approach to each point of sales to ensure that consumers find their favorite brand at the desired time. To accelerate D-Star's global deployment, Pernod Ricard called on AI Builders, a strategy consulting firm focused on Data and AI to support the evolution of the solution in response to business needs, build a roadmap of new functionalities, and secure deployment with sales teams globally thanks to the management carried out by the AI Product Owners.