5 trends for 2024

Within this tapestry of annual trends, business leaders must also think longer term and decide their investment priorities. Our companion report, Seven Bets, focuses on seven longer-term trends and the bets executives can make to take advantage of those opportunities. Covering topics from generative AI to quantum, sustainability to design leadership, and new ways of working to supply chain resiliency, it addresses what leaders need to know and what they need to do as these trends play out over the next several years.