PortrAIt is Athics' psychometric profiling technology that detects users' main psychometric traits within a few turns of conversation.

PortAIt is the result of 12 years of research by the Massachusetts Institute of Technology, in collaboration with the Bruno Kessler Foundation of Trento. The research used a data set of over 20,000 profiles carried out with ordinary techniques, such as the Big Five models (OCEAN), Life satisfaction, Schwartz Values, and IQ, which were used as control tests to verify the quality of the algorithm, subsequently applied on millions of social profiles. The result is a real-time profiling technology capable of returning more than 80 psychometric traits relating to people's attitudes, personalities, behaviors, and values. For example, it is possible to understand how much importance the interlocutor attributes to topics such as loyalty or sustainability, verify the willingness to pay debts or the desire to be insured, have an indication of how much a person wants to feel part of a group or prefers to stand out from the others. Based on this information, you can choose the language, approach, and content that are in tune with the interlocutor and personalize the relationship, making it more engaging and effective.

Psychometric profiling can be used to analyze short messages (live chat, chatbot, telephone conversations) and long messages (documents, e-mails, web pages), as well as, personal data within the CRM (name, surname, e-mail, date of birth, gender, etc.) or social profile pictures.

Psychometric profiling allows you to easily connect with your interlocutors and ensure a personalized experience in the most appropriate language, to achieve results in terms of:


manage conversations taking into account the personality of the interlocutor (customers, prospects, suppliers, partners, and employees);


maximize the probability of achieving real-time goals and increase conversions;


guarantee a personalized and pleasant user experience.

PortAIt may be employed stand-alone or integrated with CRAFTER.AI™ virtual assistants to adapt chatbot contents and communication style to the user's profile to increase virtual assistants' performance.

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