François-Xavier PIERREL

François-Xavier PIERREL

Group Chief Data Officer


François-Xavier Pierrel is the Chief Data Officer at JCDecaux - the world's No. 1 outdoor advertising company. He is responsible for the JCDecaux global data strategy to accelerate the digital transformation of the Out-Of-Home (OOH) media. Having previously worked at Microsoft, Facebook and Renault before joining JCDecaux in November 2018, François-Xavier benefits from a solid expertise in data for business transformation.

Speaker on

AI & data-driven creativity, the new key approach in DOOH advertising

Industry Spotlight AI Application
2023-02-09 | 10:00 - 10:25 | Conference Room Croisette