AI & data-driven creativity, the new key approach in DOOH advertising

Industry Spotlight AI Application

09/02/2023 | 10h00 - 10h25 | Conference Room Croisette


In this rapidly evolving world, artificial intelligence is changing the future of the Digital Out-of-Home advertising landscape. The world’s biggest brands are currently able to bring creative, immersive and experiential capabilities of DOOH to the next level thanks to AI. Discover how artificial intelligence is revolutionizing creativity in the advertising industry by offering endless possibilities in creating personalized and engaging content for any audience.