Supponor AIR® is a software-based virtual advertising solution designed for use in live sports broadcasting. It allows for the enhancement of advertising spaces by overlaying physical TV-visible signage, like LED boards or billboards, with dynamic virtual elements. This technology provides a means to place new or additional virtual ads in and around the field of play, creating an immersive and customizable advertising experience. Launched in 2021, Supponor AIR is notable for its efficiency, reliability, and sustainability. It also features a web-based management system, enabling customers to remotely create and manage virtual advertising events, offering greater control and flexibility in the presentation of broadcast ads.